brought to you by Digital Broadcast Group
brought to you by Digital Broadcast Group
Diet Coke’s newest venture “Style Series presented by Diet Coke” kicks off next Tuesday with exclusive appearances from artists Robin Thicke and Rihanna and designer Cynthia Rowley. The show combines branded entertainment and digital syndication to make a very promising advertising campaign.
Fans can watch the show through several mediums: Times Square billboards, mobile, at DietCoke.com, and through other strategically placed ads on the Web.
The program is a product from two innovative ad agencies: MediaVest and Digital Broadcasting Group. The campaign is described by Adweek’s Brian Morrissey as, an old school concept of sponsored content that attaches the many options of digital distribution.
“We're guaranteeing viewership. They know what they're going to get,” asserts Chris Young—CEO of DBG. Currently the branded entertainment company is looking for footage of live events to create short-form content for those who missed the live performances..."
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